September 2008,
Saluting the Most Important Meal of the Day
Whole Foods
by Dennis Marrero

Breakfast remains an American Favorite

You are what you eat…especially if it’s the first thing you eat. Breakfast has been and always will be the most important meal of the day. Eating a frosted doughnut over granola and yogurt may be the factor that decides the amount of stress that will accompany your daily activities.

Speaking from experience, Arnold Coombs, general manager of Coombs Family Farms, located in Brattleboro, VT, says his family made sure breakfast was eaten, because they knew they had a long day of farm work ahead of them. “These days, too many people rely on caffeine and refined sugars to get them through the day. While I like a good cup of coffee as much as the next person,” he admits, “there’s nothing like a farm hand breakfast with real farm-fresh ingredients first thing in the morning.”

With favorites like these, your customers, says Coombs, shouldn’t deny themselves a touch of sweetness. “Life is too short,” he says. “Try natural sweeteners with a low-glycemic index like our Coombs Family Farms pure and organic maple syrup or maple syrup granules.” In particular, he says, “More people are choosing pure maple syrup over non-pure maple syrup for their pancakes these days.” It doesn’t stop there, though. “It’s a hot flavor profile for everything from granola to yogurt to breakfast meats. And that’s just for breakfast,” he says.