Do you love pure maple syrup? And does the fake stuff make you want to scream? To raise the social conversation and clearly show the differences between real maple and fake maple, Coombs Family Farms is launching a Real vs. Fake Maple contest on its Get Real Maple Facebook page. And we’re launching it on October 24th to help celebrate Food Day, a nationwide celebration and movement for healthy, affordable, and sustainable food.
According to seventh generation maple farmer Arnold Coombs, “For years, I’ve watched the table syrup manufacturers convince consumers to buy fake maple syrup instead of real maple.”
He continued: “Consumers are truly confused about the differences between real maple syrup and fake table syrup. And a recent survey of pure maple consumers showed that the majority of people who do know the difference between real maple syrup and fake table syrup didn’t know that there is very little real maple syrup in most table syrup brands. In fact, most table syrups such as Aunt Jemima’s, Mrs. Butterworth’s and Log Cabin have absolutely no maple syrup but the average consumer thinks these brands are made with 25% pure maple.
“To show there is a difference between real vs. fake maple, we wanted to come up with a fun and visual way to help educate consumers on this topic and at the same time show how real maple syrup is better than the fake stuff. I’m really looking forward to seeing what the contest participants come up with,” concluded Coombs.
Contest Period: October 24 – November 15, 2013
Entering the contest is easy!
To enter the contest, individuals simply need to tap their imagination and submit a video, photo or illustration showing how real maple syrup is better than the fake stuff. Individuals shouldn’t be concerned about production value. Individuals are encouraged to use their smartphones to create interesting comparisons of real vs. fake maple.
Entries will be judged on how effectively individuals express the theme.
Everyone who enters will be eligible to win daily giveaways of Coombs Family Farms pure maple syrup – one 32 oz. jug per day Monday through Friday between October 24 and November 15, 2013. The grand prize winner will receive a pure Maple Weekend experience, which includes an all expenses paid trip plus $250 in spending money to visit to the Coombs Family Farms candy kitchen in Brattleboro, VT, and the maple farm in Alstead, NH for maple weekend in March. Winners will also have the opportunity to meet seventh generation maple farmer Arnold Coombs
Looking for inspiration? Check out these examples: